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REGISTRATION OPEN!

Register now to attend the most anticipated music event of the year!

Welcome to Music for Music's Sake

About the Event

Important Details

Music for Music's Sake is a free outdoor music event taking place on October 11, 2025, in a public space in Rio de Janeiro's South Zone. The goal is to transform the city into a stage for amateur musicians, students, and emerging talent, offering audiences performances of various genres throughout the day. With no admission fees and free space for circulation, the event aims to bring people closer to the music made by local musicians.

Our Mission

To promote music as an accessible, democratic, and transformative form of expression. We value art for art's sake and believe in the power of street culture to uncover talent, foster social interaction, and redefine Rio de Janeiro's public spaces. Música pela Música exists to provide a platform for those who want to play, listen, and connect.

Our Team

Dedication. Professionalism. Passion.

Within our team, each member performs their role with excellence, demonstrating maximum dedication and effort to make the event the best it can be!

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Creator and General Director

Vicente Lobao

Vicente is a young pianist and dedicated student with a deep interest in economics and music. He sees art as an instrument of transformation and believes that music has the power to raise awareness, unite, and bring about real change in society. In addition to his involvement with music, he has a strong interest in initiatives that promote social impact, cultural accessibility, and entrepreneurship. His goal is to develop projects that combine art, education, and purpose, making culture a path to building a more just, humane, and sensitive future.

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Assistant Producer

Bianca Sampaio

Bianca is a young woman with a talent for audiovisual, classical dance, and photography, combining artistic and versatile sensitivity with a keen interest in the bureaucratic and organizational aspects of events. Passionate about festivals and concerts, she draws inspiration from these experiences to deepen her knowledge of both content creation and structuring and logistics. Furthermore, her love of travel and new cultures contributes to her creative and strategic vision.

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Assistant Producer

Rafael Nobrega

Rafael is a young man with a trajectory marked by discipline and the pursuit of excellence. He has been interested in finance since he was 14, and is also an avid tennis and surfer. A future engineer, he combines analytical reasoning with strategic planning skills, characteristics that make him a key player in the organization of the Musicapelamusica event. Acting as CFO, he is responsible for ensuring budgetary balance, optimizing resources, and enabling each stage of production, ensuring that financial decisions are aligned with the project's artistic and operational vision. His combination of technical knowledge, passion for challenges, and commitment contributes decisively to the event's success and sustainability.

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Financial Director

Thomas Oliveira

Sophia is a young woman passionate about music, with a special talent for singing and expressing emotions through her voice. In addition to her artistic flair, she has a strong interest in entrepreneurship, always seeking new ideas and opportunities to turn projects into reality. Curious and adventurous, Sophia loves to travel and explore different places, immersing herself in new cultures and learning from each experience. For her, each trip is a chance to broaden her horizons, make connections, and find inspiration. Determined and creative, she combines her passions to build a life filled with art, discovery, and achievement.

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Brand and Communications Director

Valentina Cunha

Valentina has been passionate about music and dance since childhood. Creative and curious, she's always ready for new discoveries and to transform feelings into art. Communicative and expressive, she captivates with her joyful and intense approach to art.

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Financial Director

Thomas Oliveira

Maria Clara Pacheco is a young Rio de Janeiro native, a student, and aspiring painter. Passionate about music, art, and history from a young age, she developed a deep appreciation for culture as a means of making the world a more just and beautiful place. Deeply committed to her love for humanity, she sees in every small act the possibility of social transformation, using artistic communication as an important channel to truly promote the expression of each individual and group. A Brazilian proud of her Latino heritage, she especially values national cultural icons and sees the "Music for Music" festival as an exceptional initiative that combines the best of popular music with her beloved "Cidade Maravilhosa" (Marvelous City).

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Financial Director

Thomas Oliveira

As a future engineer, Tomás transforms technical challenges into creative solutions. His strategic mind, sharpened by his passion for Botafogo—where he learned to analyze statistics and maintain resilience even in the toughest matches—finds balance in his international playlist. While designing solutions, bands like Radiohead and Tame Impala stimulate his creative process, proving that engineering and art can be perfect teammates. A budding professional who brings the determination of soccer, the precision of calculations, and the sensitivity of music to every project.

Music for the Sake of Music

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South Zone, Rio de Janeiro - RJ, Brazil

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